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This web page states the following, "Education, Training, and Corporate Presentation." Our analyzers viewed that the web site also stated " Simple audio solutions that you can install yourself." The Website also said " Our simple yet sophisticated single-speaker designs deliver clear, room-wide sound without complex or expensive installation. Ceiling speaker is no more difficult to install than a smoke detector. It installs in just minutes. Audio technology designed for group listening. Dramatically improve teaching and student listening comprehension with the Orbiter. Cetacea is committed to technology." The website's header had teacher microphone as the most important search term. It is followed by wireless classroom microphone, sound field system, and classroom sound system which isn't as highly ranked as teacher microphone. The next words they uses is classroom audio system. classroom amplification was included and might not be seen by search engines.